![](https://cdn.prod.website-files.com/63044bc05279dea0925a2692/64e3c1f3a0190c42625117b3_industry%20aligned.png)
Summary
Industry Aligned is the go to modality for helping working professionals in the beauty industry build their strength and resilience to the pains and aches that comes with standing on your feet all day while making people look good. Voosh was tasked with building a brand identity, logo, consult on marketing tactics, and is currently building an e-commerce site where customers can purchase exercise plans.
Logo Story
![Industry Aligned Concept Iteration Voosh](https://cdn.prod.website-files.com/63044bc05279dea0925a2692/630bf961b123fb7fe4c85f3c_5f8cda51ae9a6ec9c3d209de_industrryaligned_logostory.png)
Logo Scalable System
![Industry Aligned Timeline of Logo Voosh](https://cdn.prod.website-files.com/63044bc05279dea0925a2692/630bf925a3e23b5ffc6cb9d7_5f8cda50da2bfacbf958f90d_industrryaligned_logo-scalable-system.png)
Identity Development - Discovery
We begin with getting to know you and your customer. This leads us to create two customer personas. One is your current ideal customer, the second is your asspirational customer. The better we understand who it is that you’re trying to reach the more effectivly we can communicate with them.
![Industry Aligned Consumer Persona Voosh](https://cdn.prod.website-files.com/63044bc05279dea0925a2692/630bf87507ee33c414a542dc_5f8cda50c7688b4ed7f72024_industrryaligned_discoveryphase-1.png)
![Industry Aligned Brand Colors Voosh](https://cdn.prod.website-files.com/63044bc05279dea0925a2692/630bf6b57ed27f927af866f6_5f8cda514cdcc324b7fa4ebb_industryaligned_visualsystem-p-1080.png)
![Industry Aligned Brand Guidelines Voosh](https://cdn.prod.website-files.com/63044bc05279dea0925a2692/630bf86ea3e23b4a846cb349_5f8cda512cdfb851fd5dcfd7_industryaligned_type-and-ig-mock-p-1080.png)
We are blessed to work with leading brands.
![](https://cdn.prod.website-files.com/63044bbf5279de545b5a2683/64b1bec2c2d06f12413c4e74_Untitled-1.png)
![](https://cdn.prod.website-files.com/63044bbf5279de545b5a2683/6329f680e4ffa574d83a711f_unifin-websitelogo.png)
![](https://cdn.prod.website-files.com/63044bbf5279de545b5a2683/64bb0a5bbdc6d35c9cc18db1_22.png)
![](https://cdn.prod.website-files.com/63044bbf5279de545b5a2683/634dbd9d43747334d47db74f_Gerberbaby-white.png)
![](https://cdn.prod.website-files.com/63044bbf5279de545b5a2683/6329f787ee27d411ee5fb7be_Untitled-1.png)
![](https://cdn.prod.website-files.com/63044bbf5279de545b5a2683/6329f88e86b97c3a027fe2e7_SondeHealth-whitewebsitelogo.png)