Gerber Baby

Advertising, Global Marketing, eCommerce Ads

Summary

Gerber Baby approached Voosh to help expand their global Line of Business via eCommerce advertisements.

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What we've done

1. Amazon and Walmart Advertisements

2. Product purchase behavior and market basket analysis

3. Data visualization

4. Drive ROAS to a 3.92 average ~ 392%

5. Develop and organized strategy for keyword investment

6. Craft appropriate campaigns and ad groups to drive sales and scale products internationally

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We've got work to do

Gerber Baby needed help launching their eCommerce advertisements across the world, and we stepped in to help with this process. We conducted the proper amount of keyword search, tied with A/B testing on Amazon advertising strategies for top of search performance.

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We compiled this valuable and actionable information to launch their product groups in organized portfolios through specific product offerings: Cereals, Lil' Crunchies, Yogurt Melts, Puffs, & Food Pouches

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The reward is in the results

— Take their global product sales to the next level

— Fix global product recognition in countries where their product is not well established

— Match their bold vision to the look and experience of the product via display ads

— Provide a visual framework that will help the marketing team understand the go forward plan on sponsored and video ads

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Creating advertisements with clear and targeted messaging was a crucial step in increasing global revenue and recognition. Together with the Gerber Baby team, we have crafted campaigns that drove revenue, and increased ROAS on their Amazon Ads 🙂

Our work